#KHStudy for Bendigo Radiology

20 Sep

Recent Brand + Website launch for Bendigo Radiology

Bendigo Radiology, a leader in innovative imaging services, partnered with us to elevate their digital presence and enhance their patient experience. Their commitment to providing local expertise powered by global technology needed to be reflected in every aspect of their brand and online ecosystem.

We executed a comprehensive brand refresh, resulting in a modern, visually appealing website that offers a seamless user experience. The website’s service pages were meticulously SEO optimised to ensure patients find the information they need quickly, while maintaining a comforting and educational tone. This optimisation extends to all pages, making Bendigo Radiology’s digital ecosystem as efficient as their imaging technology.

Beyond the website, we crafted a detailed annual marketing plan and provided social media management training, along with custom templates for their in-house marketing team. We also conducted a LinkedIn workshop with the executive team to enhance their professional presence.

To visually capture Bendigo Radiology’s state-of-the-art facilities and patient-focused approach, we produced brand photography and videography that highlight their technology, rooms, and patient journey. This content was used across their website, social media, and even in a captivating cinema advertisement, ensuring consistent and impactful brand messaging across all channels.

Outcome:

Since the refresh, Bendigo Radiology has seen increased patient engagement, higher website traffic, and improved SEO rankings. The cohesive digital strategy and compelling visual content have strengthened their brand presence, both online and in the community, positioning them as a trusted leader in medical imaging.

What we launched with Bendigo Radiology:

Marketing Plan Development & Staff Training (1:1 Sessions, Marketing & Social Media Kit Creation including templates, hashtags, optimising profiles)
Complete Website Build (Curating Visuals, Website Design Layout and Copywriting)
KH Photoshoot with Michelle & Vanessa (Photography Brief Planning, Multiple Locations and Scenes, Headshots)
KH Videography with David Darrah (Cinema Ad & Marketing Content/B-Roll)