#KHStudy for Freedom Lifestyle Hackers (Brand Reveal)
A community of Digital Nomads chasing the Freedom Lifestyle, and achieving it through online marketing tricks & hacks.
Phase One: Moodboard & Colour Palette
Phase Two: Main Logo, Variations, Submarks & Badge
Phase Three: Brandboard & Font Recommendations
#KHBehindthescenes
The Second Attempt, but gosh it was worth it!
The Insight: During this branding process the message got lost in the excitement behind the brand. The client had an idea she LOVED but once we actually created it, it wasn’t she wanted to say, or what was going to provide the desired response from her target audience. So, we started from scratch and after some savvy brand strategy & design, we achieved this!
Including: Logo, Logo Variation, Submarks, Moodboard & Colour Palette
