SOCIAL MEDIA AUDIT QUESTIONNAIRE

Let’s understand where you’re currently at on social media.

Before we have your upcoming session, it’s valuable for us to know what you are currently doing on social media, and how close you are to your overall goals, so we can support you in the most effective and strategic way.

Name

First Name

Last Name

Mobile number

What are your social media handles?

What is your brand’s overall purpose or mission?

Why is it important for your brand to be on social media?

What outcomes are you hoping to achieve from your social media?

Eg. Brand Awareness, New clients/customers, etc.

Who is your target audience?

What aspects of your unique brand/industry are most valuable to them?

What problems can you help them solve?

What products or services can you offer them as a solution?

What is your brand voice? and what is the tone of your social media captions?

What type of content best supports your content marketing mission?

Have you done the KH Finding Your Five workbook? What were your five? If not, what are the main topics, categories or messages that support your brand?

What resources do you currently use to research/prepare your social media content?

What is your current workflow from content creation to publication?

How often do you currently post on your social platforms? Do you want this to change?

How will you measure ROI and define success with your social media strategy?

What do you think is currently working with your social media marketing efforts?

Where does social media fit within your funnel?